When designing a logo, your typography style need to represent your company. Each font has its characteristics and express different messages, so pay attention to choose the right type, which matches your company personality and the right usability. Some fonts are elegant, others are informal, others traditional and so on, you just need to discover it to become a PRO.
So we bring to you this infographic which explains the 4 most common font families: Sans Serif, Serif, Script and Geometric. You will learn what they mean, so you choose the right type for your logo, design or project and also which types match and are good together. This is a complete guide for you to save and share.
Besides that, don’t ever forget rule number one: Legibility. You should imagine this logo from an outdoor to a business card size. Thus it has to be easily readable or identified, there is a rule made by the designer Jessica Hiche that is mostly for sans serif types. It’s called “rule Il1”. Type “I” (i) on majuscule, a lowercase “l”(L) and the number (one) “1” side by side to see if you can distinguish them. In case you don’t, the ideal would be to change it right away so you don’t have problems in the future.