Consumers are tired of “irresistible” sales and promises that are not real. In an ultra connected world with customers more and more demanding, brand activation is gold. Because the success of a brand is totally bonded to trust.
Yeah, trust. Trust is what guarantees that people will get what you promise (or even more!). If your company worries more about value, objectives and great content it has much more meaning for customers than any great advertising.
However, is not that simple to build a trustful relationship with your customers. You have to be exceptional and upon delivering the right product at the right time you need a differential among your competitors.
It’s a target to achieve with planning and strategy but totally possible. If you think about most successful companies in the world, everyone have a memorable brand by using brand activation. It is one of the most used strategies of the greatest worldwide brands. But if you haven’t heard about it yet and doesn’t know how it works, let me help you with this post.