If you are following my guide towards a credible – aka perfect – logo, you’ve gone already through Planning and Naming steps, right? If you haven’t read that yet I suggest you to do so, in order to not jump steps and understand better the process.
Now, in this third part I’m going to deep into the system options for you to understand which one fits better your company’s brand. Letters, images, emblems, name, there are so many options when it comes to logo systems that you might be lost. But this article will brighten up your mind to the possibilities when designing your logo. Always focusing on being true to your brand.
There are many types of logos and classifications around the Design world, so I’m going to stick with Alina Wheeler’s book Designing Brand Identity: An Essential Guide for the Whole Branding Team that is very well written and composed. She divides logos in 5 categories: wordmark, letterform, emblems, pictorial marks and abstract/symbolic marks. They all include typography and/or image, but each type of logo gives your brand a different feel. So let’s see what Alina says about them.
A wordmark is a strong word (or words) that should be easy to read at the same time presents a very distinctive typeface. Work really well when the name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition. Continue Reading