No matter who we are or how qualified, we all make mistakes! But we will help you avoid them, by revealing the biggest common mistakes, in order to guide you to logo glory.
1) Using too many fonts
Don’t worry about using the font more than once. This is okay! Many people think that they have to saturate their work with all types of interesting fonts. And that’s the mistake! You don’t! The best practice is to pick three fonts that go well together within your composition and use them. This way, the design will generally look cleaner and more effective. Remember: logos are more about the functionality than the aesthetics. Of course it’s a combination of both, but think first about what you need to transmit, than you work with the aesthetics.
2) Being too complicated
Always ask yourself:
– Is it easily readable?
– Can you read it and identify it when it’s scaled really small?
– Will you need incredible good vision to understand what it’s conveying?
It’s not appropriate if any of this questions answer is “no!”. No matter if you are doing something for the web or for an offline company, this rule apllies to every logo.
3) Using too many effects and colors
Colour is normally the last thing I work on within a logo design. The layout and the shape of the logo is more important to figure out first when designing logos, colours are normally the end part of the process before finalizing the logo design and I always think that it should look good in B&W as well. Because the colors are not going to make it beautiful at the end, they are just going to highlight the best of it. This way I know that what I’m creating is functional no matter what colour it’s printed on, or how much it’s being scaled on a billboard.
4) Relies on trends
A well-designed logo should be timeless, and this can be achieved by ignoring the latest design tricks and gimmicks. Being aware as a designer of the latest crazes is important, mainly so that you can avoid them when you need to.
5) Designing for yourself rather than the client
Imposing your personality onto a logo is wrong. Stay focused on the communication planning you have already stablished and on the objective and message you decided to transmit to your public. You must comprehend your public and how they are going to interpret your design. Of course, in the end you will want to like it, and it’s totally possible, you just can’t stick to your desires instead of sticking to your company plans.