What is the essence of a logo? Is it just a symbol or image to represent your company? I think a logo actually has more functions than that. However it depends on how you view your logo and the kind of job you send it to do!

I actually see a logo as an important personality in the work force of a corporate organization. As a matter of fact the logo travels more than the MD/CEO of the company and actually gets to places that pose impossibility to other staff of the company. Many logos have been discovered in nook and cranny of homes. They have been found on Tea Cups, bath towels and bath tubs. And as efficient as they are, they never demand remuneration.

Now it is unequivocally clear that logos go a long way to stand in for a company. Hence it is good to craft the best of the best that can be vouched for at any time.

I subscribe to the words of Henry David quoted by Author Dan Miller in his book 48 Days to the Work you Love. “…If you have built castles in the air, your work need not be lost; that is where they should be. Now put foundations under them. So friends, think big with your logo!